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Est. 2024 • Paris / New York

The Architecture
of Beauty

SCULPTURAL CUTS • DIMENSIONAL COLOR • SCALP WELLNESS • BRIDAL ATELIER • SCULPTURAL CUTS • DIMENSIONAL COLOR • SCALP WELLNESS •
SCULPTURAL CUTS • DIMENSIONAL COLOR • SCALP WELLNESS • BRIDAL ATELIER • SCULPTURAL CUTS • DIMENSIONAL COLOR • SCALP WELLNESS •
The Letter

Elara Vance, Founder

"We do not just cut hair.
We sculpt identity."

B

eauty is not an act of vanity; it is a ritual of self-preservation. When I founded Aura, I sought to strip away the noise of the traditional salon experience. No harsh lighting, no chemical smells, no rushed appointments.

Instead, we built a sanctuary. A space defined by raw limestone, soft linen, and silence. We believe that hair is a living fiber, an archive of your life. Treating it requires a reverence for biology and an eye for architecture.

Our technique is "lived-in luxury." We reject the rigid perfection of the past in favor of movement, texture, and effortless grace. Welcome to the new era of hair.

The Diagnosis

Find Your Ritual

1. Describe your texture.

2. Your primary goal?

Your Prescription:

The "Liquid Glass" Treatment

A high-gloss Lamellar water treatment paired with a K18 bond repair mask.

Book This Ritual
Educational

Understanding Form

Straight (1A-1C)
Wavy (2A-2C)
Curly (3A-3C)
Coily (4A-4C)

Nature &
Chemistry

Our backbar is stocked with clinically proven botanicals. We bridge the gap between organic purity and scientific efficacy.

  • Argan Stem Cells

    Accelerates natural repair processes.

  • White Truffle Oil

    Intense moisture without weight.

  • Bio-Peptides

    Strengthens the hair shaft from within.

Botanical Cream Texture

The Transformation

After
Before

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Auditory Atmosphere

The Sound of Aura

We curate our soundscape as meticulously as our cuts. A blend of Low-Fi House, French Jazz, and Ambient Electronic to reset your frequency.

Listen on Spotify

Editorial

Read All
Oct 12, 2024

The Renaissance of the Bob

Why the structural cut is returning to the runway.

Oct 08, 2024

Winter Scalp Health

Protecting your microbiome in colder climates.

Sep 28, 2024

In Conversation: Elara Vance

Our founder discusses the philosophy of "Slow Beauty".

The Inner Circle

Aura Membership

The Muse

$150/mo
  • 2 Blowouts per month
  • 10% off Products
  • Priority Booking

The Icon

$350/mo
  • Unlimited Blowouts
  • 1 Gloss Treatment
  • 20% off Products

The Collective

$900/yr
  • Annual Gloss Pass
  • Quarterly Cuts
  • Gift Box on Signup
For Professionals

Aura Academy

We are committed to raising the standard of the industry. Our masterclasses cover advanced cutting, color theory, and salon business management.

OCT 12

The Art of Balayage

NOV 05

Precision Bob Workshop

View Syllabus

Conscious Beauty

95% Plastic Free

We refill glass bottles and recycle all foils.

Green Energy

Our salon is powered 100% by wind and solar.

Water Saving

Eco-heads on basins reduce water usage by 65%.

The Daily Ritual Set

Shampoo, Conditioner, and Hair Oil.

$110
As Seen In
VOGUEHARPER'S BAZAARELLEVANITY FAIRKINFOLK

Inquiries

Do you cut curly hair?
Yes, all our senior stylists are certified in dry-cutting methods.
How far in advance should I book?
We recommend booking 3-4 weeks in advance.
Is there parking?
Valet parking is available at the entrance.

Join the Team

Positions available for Assistants and Senior Colorists.

Apply

The Gift of Time

Physical gift cards available in a linen-wrapped box.

Aura Journal

Receive our seasonal lookbook.